Who we are, what we do ...

Correll Consulting, LLC, a Michigan-based limited liability company, specializes in providing strategic planning and high-end consulting services to business enterprises — notably regional/national pizza companies. It is also the owner and presenter of this CorrellConcepts.com website.

OUR PRIMARY PRODUCT is custom cutting-edge innovation ... innovation that enables a company to build its competitive advantage, sales, and profit beyond what it already is.

SPECIALTIES include new-product development, operational systems enhancement, and strategic differentiation. (For custom packaging design, see Correll Concepts LP.)

CLIENTS range from single-unit pizzerias to the world's largest chains, within the U.S. and abroad. In addition to pizza and restaurant companies we also consult to suppliers to the industry. For a listing of Correll Consulting clients and projects, see pages 8-11 of Correll CV.

JOHN CORRELL, founder and chief consultant of Correll Consulting, has pioneered numerous pizza industry firsts. Known as The Innovation Specialist™ — some of John's innovations include: Conceiving and creating the world's first fast-food pizza concept … Pioneering conveyor baking as the first person in the restaurant and pizza industry to use a conveyor oven … Implementing 5-minute pizza-baking … Introducing pizza drive-thru service and lunch-time carry-out pizza in seconds … Formulating and selling the first personal-size pizza … Designing and selling the first low-calorie (Lite) pizza … Introducing the first portion control methods used in pizza preparation … Formulating and selling the first breakfast pizza … Staging the first World's Longest Pizza event … Creating Domino's Pizza's first manager training program and writing its first Store Operations Manual … Creating the pizza industry's first database-driven marketing program using a PC … and researching, writing, compiling Encyclopizza®, the first complete online reference resource on pizza preparation technology (over 425 printed pages).

FOR A BRIEF BIO on Correll, click here.

FOR A COMPLETE CV (or resumé) on Correll, click here.

IF YOU HAVE A QUESTION or would like to discuss how Correll Consulting might be of service to your company, email john@correllconcepts.com.

(NOTE: Although Correll Consulting, LLC has a similar-sounding name to Correll Concepts LP, the two companies are legally distinct business entities.)