Progress-creation |
|
A
business achieves its goals through A Goal = a situation that we want to be in. A Progress-creating Performance = any action or accomplishment that takes us closer to achievement of a particular goal. |
SO the way that we achieve any particular goal is by creating a succession of progress-creating performances or, in short, by creating ongoing progress-creation.
And the way that we create ongoing progress-creation is by installing two vital conditions.
FIRST, we make acts of progress-creating performance readily doable by team members.
SECOND, we make progress-creating performance more rewarding for team members than non-progress-creating performance.
In short, we make progress-creating performance doable and fun. When these two conditions exist, ongoing progress-creation happens and, from that, goal achievement bursts forth.
And
that takes us to
In the spirit of a game, we henceforth refer to progress-creating performance as winning performance. So Winning Performance is any action or accomplishment by team members that takes the team, or business enterprise, closer to achievement of a particular goal.
|
Progress-creating
Performance |
(1) To make winning performance fun and rewarding for each team member, and
(2) To turn each team member's job into an ongoing succession of winning performances.
When this occurs, team members deliver continuing progress and, in turn, the team or enterprise becomes a goal-achieving giant.
Here, now, are
The 13 Steps of the Progress-creation Game
1. Define a GAME PERIOD.
2. Define the GAME PLAY.
3. Devise a PERFORMANCE MEASURING TOOL.
4. Create a PERFORMANCE SCORECARD.
5. Create a PROGRESS PICTURING TOOL.
6. Describe a GAME PERFORMANCE GOAL.
7. Create a PERFORMANCE CONDITIONS PLAN.
8. Conduct a KICK-OFF MEETING.
9. Provide frequent PERFORMANCE FEEDBACK.
10. Give every instance of key performance a PROGRESS-BUILDING RESPONSE.
11. Review past performance and EXPAND THE KNOWLEDGE BASE.
12. Rejoice over TEAM ACHIEVEMENTS.
13. Follow through on GOAL-RELATED PROMISES.
Most
games consist of the following three phases:
(1)
Preparing for the game,
(2)
Playing the game, and
(3)
Reviewing game results and celebrating success.
Phase 1 occurs before the game. It involves setting up for the game and preparing team members to win. Steps 1-8 occur here.
Phase 2 occurs during the game. It involves coaching the team to winning performance. Steps 9 and 10 occur here.
Phase
3 occurs after the game. It involves reviewing, learning, and celebrating.
Steps 11-13 occur here.
NOTE: Don't let the above listing of thirteen steps put you off. It may, at first, look daunting. But in fact it's not. The steps are easy especially after doing it the first time.
We
now describe the steps. Following that is a couple working examples.
STEP
1: Define a GAME PERIOD.
Every game needs a starting time and
an ending time. This defines WHEN the game will be played and for HOW LONG. This
is the first step to creating Winning Performance. In business the game period
can be a particular hour, day, week, month, quarter, or whatever. For starters
we suggest making the game period coincide with your accounting period, or a 4-week
or 1-month period although shorter and longer game periods are appropriate,
as well.
STEP
2: Define the GAME PLAY.
The second step to creating Winning
Performance is to define what the game is about. This is the activity
that constitutes the game. We refer to it as the game play. In a business
setting the game play is a list of one or more performance activities and/or outcomes
in which we'd especially like to see Winning Performance occur.
STEP
3: Devise a PERFORMANCE MEASURING TOOL.
To create and sustain
Winning Performance, we need to be able to identify the extent to which
that performance occurs. This requires performance measuring tools. So the third
step to creating Winning Performance is to create or obtain the necessary performance
measuring tools. A performance measuring tool is any thing that enables us to
numerically measure the extent to which a particular activity or outcome
is being accomplished by the team. In many cases the means for measuring Winning
Performance already exist. However, when creating a particular game for the first
time we may need to invent one or two new tools.
STEP
4: Create a PERFORMANCE SCORECARD.
Virtually every game involves
keeping score on a play-by-play basis. That is, every game except for one
the game of work. Sure, most company leaders have their
ways of keeping score, but what about the team members? In the typical business
setting it's a scoreless world for everyone except the leaders. That's why the
fourth step to creating Winning Performance is to create a scorecard or
a way for team members to score points through their Winning Performance.
Specifically, a performance scorecard is a means of indicating, by a numerical
score or rating, how much Winning Performance a team has achieved in each playing
period. A playing period is a sub-increment of time within the overall game period.
It can be an hour, shift, day, or whatever.
STEP
5: Create a PROGRESS PICTURING TOOL.
Progress is movement toward
a particular goal. When we realize that we're making progress it fuels
our motivation to continue doing whatever we did that caused the progress to occur.
However, in order for that to happen, we must make progress PERCEIVABLE. Therefore,
the fifth step to creating Winning Performance (a.k.a. performance progress) is
to create a progress picturing tool. A progress picturing tool is a means of visibly
depicting a person's or a team's performance progress over a period of time. The
most common form of progress picturing tool is a graph, or chart.
STEP
6: Describe a GAME PERFORMANCE GOAL.
To emerge victorious from
any particular game, the game must have a goal or objective. In sporting-type
games the goal is to achieve a higher score than that of an opponent. However,
within a business there's no internal opponent or at least there shouldn't
be. (Note: The common practice of dividing a workforce into sub-groups and then
pitting one against the other is, in the long run, counter-productive.) So the
sixth step to creating Winning Performance is to establish a challenging-but-attainable
goal. (Note: The goal is a particular level or number of points as depicted by
the scoring system used with the performance scorecard.) A challenging-but-attainable
goal is a goal that's high enough that team members cannot achieve
it by way of sub-standard, ordinary, or non-winning performance but is not so
high that it can't be achieved by a reasonable amount of effort or good performance.
In other words, we want team members to achieve the goal but only by delivering
winning, or progress-producing, performance. The team wins the game by
equaling or exceeding the goal.
STEP
7: Create a PERFORMANCE-CONDITIONS PLAN.
Winning Performance
a.k.a. performance progress is a type of desired performance. Four
conditions, or requisites, are required for any particular desired performance
to occur Awareness, Ability, Resources, and Motivation
to accomplish the particular performance. These are the Four Conditions for Desired
Performance. If any of the four is missing, desired performance (i.e., Winning
Performance) will not occur.
So,
in order to assure that the Winning Performance will happen, we need to conduct
a performance conditions audit to determine if any conditions for achieving
the desired Winning Performance are missing. If it turns out that at least one
is missing or incomplete, a Performance-conditions Plan must be created.
The Performance-conditions
Plan provides a list of action-steps necessary for creating or producing the missing
condition(s). It spells out WHAT actions will be taken, WHEN each action will
be done, and WHO will perform it.
As
such, the Plan describes the specific actions to be taken to execute a particular
performance-building function (i.e., Describing, Training, Equipping, or Motivating).
Or, put another
way, the Plan describes how the necessary degree of Awareness, Ability,
Resources, and/or Motivation for achieving the particular Winning Performance
will be created.
For a general overview of these four functions of performance-building, see the Performance-building chapter.
For an in-depth look at the Describing function only, see the Awareness-creating chapter.
For an in-depth look at the Training function only, see the Ability-building chapter.
For an in-depth look at the Equipping function only, see the Resource-equipping chapter.
For an in-depth look at the Motivating function only, see the Motivation-building chapter.
STEP
8: Conduct a KICKOFF MEETING.
This eighth step is the last
step of the preparation phase. The purpose of the meeting is to (a) explain the
game plan and (b) install the missing conditions for Winning Performance
as spelled out in the performance conditions plan. Explaining the game plan comprises
an explanation of the various elements of the game namely, the game period,
game play, performance measuring tool, performance scorecard, progress graph,
and game performance goal.
Installing
the four conditions for desired performance involves (a) describing desired performance
(or game play) in terms of the whole picture to create awareness within team members
of what constitutes desired performance, (b) conducting the 4-step on-the-job
training method to impart to team members the attitude, skills, and knowledge
needed to accomplish the particular desired performance, (c) equipping team members
with any resources needed for doing desired performance, and (d) motivating team
members to accomplish desired performance by creating certain conditions that
make the pursuit of desired performance more rewarding than the pursuit of undesired
performance, as the team members view it. One obvious way of making this happen
is to describe an exciting team reward (a.k.a. incentive) that the team will receive
when the game goal is achieved. Additional discussion of motivating conditions
appears in the Motivation-building
chapter.
STEP
9: Provide frequent PERFORMANCE FEEDBACK.
When the game commences
performance feedback should begin. Feedback is information about past performance
that allows a person or team to change or enhance its performance. Contrary
to common interpretation, feedback does not mean criticism and condemnation. In
our game setting, feedback is accomplished by (a) rating team member performance
using the performance scorecard, (b) recording performance ratings on the
progress picturing tool, or graph, and (c) reviewing with team members
what actions on their part caused the good score and/or what new actions they
could take to (further) improve their score.
STEP
10: Give every instance of key performance a PROGRESS-BUIILDING RESPONSE.
Along with feedback, how a coach responds to instances of key performance
plays a major role in shaping the amount of Winning Performance that the team
delivers. For any given performance instance there's a progress-building response.
A progress-building response is a response that causes a team member to
either elevate his/her performance to a higher level or sustain an already-high
level of performance. A key to effective coaching is matching the right response
with the type of performance being delivered. For our purposes there are six
types of performance. Listed below are those six types, each coupled with its
progress-building response.
| Six Types of Performance | Progress-building Response |
| 1. Desired Performance (i.e., performance progress or Winning Performance) | Reinforcement (ex., praise) - See Motivator #1 of the Motivation-building chapter for tips on reinforcing. |
| 2. Undesired Performance caused by lack of Awareness | Re-describing what needs to be done or what needs to be focused upon for achieving Desired Performance. |
| 3. Undesired Performance caused by lack of Ability | Re-training in the attitudes, skills, and knowledge necessary for Desired Performance. |
| 4. Undesired Performance caused by lack of Resources | Re-equipping with the resources needed for doing Desired Performance. |
| 5. Undesired Performance of a minor nature (ex., first occurrence) caused by lack of Motivation | Re-motivating with a pep talk that helps the team member see the big picture and the rewards to be realized for Desired Performance. |
| 6. Undesired Performance of a major nature (ex., repeated or serious poor performance) caused by lack of Motivation | Reprimanding followed by Requiring that progress toward Desired Performance occur immediately and be sustained thereafter. |
Failure
to consistently match the right progress-building response with each of the six
types of performance is a major cause of ineffective supervision, coaching,
and leadership. Delivering the right response involves (a) correctly identifying
which of the six types of performance any given instance of performance is and
(b) knowing which response is the right one for each type.
One
of the keys to generating increasing amounts of performance progress is to provide
verbal reinforcement (or sincere recognition, appreciation, and praise)
soon after each instance of performance progress occurs. A discussion of how to
deliver verbal reinforcement for maximum motivating impact appears in the Motivation-building
chapter (Motivator #1).
STEP
11: Review past performance and EXPAND THE KNOWLEDGE BASE.
Once
the game is over, the first thing to do is hold a performance review meeting to
learn what the team can do next time to achieve an even higher performance level.
This is a form of self-generated feedback.
STEP
12: Rejoice over TEAM ACHIEVEMENTS.
By game's end one of two
results will exist: (a) the team will have achieved its game performance goal
or (b) it will not have achieved its goal. If the first scenario has occurred,
celebration is in order. Celebration assuming that it's fun is a
form of positive reinforcement. As such it helps generate motivation in team members
to accomplish the performance goal of the next game period. Also, provide positive
reinforcement for noteworthy achievements or instances of outstanding performance
that occurred during the game.
STEP
13: Follow through on GOAL-RELATED PROMISES.
Failure to pay
off on incentives, or promised rewards, after the conditions for pay-off have
been met is a huge de-motivator of future desired performance by team members.
Similarly, providing a payoff when the conditions for payoff have not been
met can be a de-motivator of future desired performance. So, always deliver
on your part when team members deliver on their part, but do not dispense rewards
when rewards aren't merited.
With the 13 steps of the Progress-creation Game in mind, we now illustrate with a couple examples.
Working
Examples:
Applying
the Game
We
now illustrate the Progress-creation Game with two examples. The first example
concerns product quality improvement. The second concerns personnel
improvement. We position the examples within a pizza company, although with
just a slight change in setting these examples could apply to any company and
situation.
The
two examples are:
1. Achieving consistent sauce portioning in the stores (Issue 1); and
2. Increasing the percentage of world-class managers in the stores (Issue 2).
ISSUE
1: Achieving Consistent Sauce Portioning in the Stores
To
get started, we posit a hypothetical pizza chain named Big John's Pizza.
And you are the new Vice-president of Progress-creation
To
the company's surprise, Big John's has recently experienced a slight dip in sales.
The company president demands to know why. So the marketing department commissions
some market research to get to the root of the matter.
After
two months, the VP of marketing lays a research report on the president's desk.
The president opens to the executive summary and reads:
A statistically significant percentage of customers are complaining about product inconsistency. The data indicates that the number one factor causing this problem is inconsistent sauce portioning. Our conclusion is that if sauce portions were consistent from pizza to pizza and store to store, perceived product quality would rise in the eyes of our customer base, and, accordingly, so would Big John's repeat sales.
The
president closes the report and calls you the newly-appointed VP of Progress-creation
into his office. He hands you the report along with this kindly-worded
ultimatum: Fix this sauce-portioning problem within the next 60 days, please.
As
you leave his office you smile to yourself because you know exactly how to do
it. Your Progress-creation Department is going to apply the Progress-creation
Game.
Before
doing that, however, you first must identify the saucing technology that you want
to use. You could continue using the one that's been in the stores for a number
of years, or you could apply a new procedure. Several options are possible
ranging from low tech to high tech. In considering which one to select, you consider
two things:
1. Whenever two or more options are capable of producing the same end-result, the low-tech option is usually preferable over the high-tech option. That's because low-tech is usually simpler, and simpler is usually easier to install, maintain, and replace. Plus it's usually less expensive.
2. Every technology requires human performance in order to function properly. Some folks erroneously believe that installing a high-tech solution eliminates the human factor. This type of thinking has accompanied the introduction of virtually every major new technology in the world, including in the pizza/restaurant industry. Commissaries, conveyor ovens, phone centers, and POS systems are a few examples. The innovators in these developments hailed the new technology as the solution to eliminating dependence on unreliable employee performance. However, that has never happened probably never will. Instead of eliminating human performance, what new technology does is change the type of human performance that's required. So you realize that regardless of which technology you choose for sauce portioning, EACH will require the installation of a performance-building program to make it work as intended.
Considering
those two factors, you decide to recommend the low-tech sauce portioning procedure
to the Operational Systems Committee. After considering the matter, the committee
gives their blessing to try the new sauce portioning method. This method involves
a simple device attached to the sauce bucket. It comprises two opposing rubber
surfaces. The saucer pushes the sauce ladle, or spoodle, between the rubber pieces
and, in so doing, the excess sauce adhering to the top and bottom surfaces of
the spoodle are removed, thereby creating a consistently uniform portion with
each spoodle-full of sauce. You also realize that with this device in place, you
also have to get team members to use it every time. This, of course, is the root
of the challenge. But you have an ace up your sleeve the Progress-creation
Game.
You
call a meeting of your Progress-creation Department and explain the challenge.
The entire staff is excited about tackling it. You describe the Progress-creation
Game and then assign responsibilities and implementation dates for the 13 parts,
or steps, of the game. Even though different people have responsibility for different
parts, you make the commitment to stay personally involved in all stages, even
if only as a close observer.
So
the game begins without a glitch. As it turns out, here's how you and your department
apply the 13-step Progress-creation Game to creating company-wide performance
progress in the area of consistent sauce portioning.
1.
You define a GAME PERIOD. You decide to make the game period coincide with
one of the company's 4-week accounting periods.
2.
You define the GAME PLAY. In this instance, game play is the specific
activity, or steps, required to properly sauce a pizza using the new sauce portioning
device which is referred to as the sauce portioner. To communicate the game play
company-wide, you create a precise, unambiguous description of the action and
outcomes involved in the particular saucing activity. This, in effect, becomes
the Description of Desired Performance as pertains to pizza saucing. (For
details on creating a Performance Description, see the Awareness-creating
chapter.)
3.
You devise a PERFORMANCE MEASURING TOOL. To measure the extent to which team
members perform the game play, you realize that the stores need a measuring tool.
Various versions could be created. For this particular situation, you create a
simple form that any person could use to evaluate, or measure, pizza saucing.
The form contains the Description of Desired Performance along with a section
for rating a number of randomly selected instances of pizza saucing. Using the
form, an evaluator can determine whether the saucing activity, or game play, in
each instance was performed according to the Description of Desired Performance.
Since the saucing procedure is simple and almost instantaneous, the evaluator
which might be an area supervisor, shift manager, or crew chief, or all
three could easily observe pizza-makers' saucing performance at random
times from anywhere in the store. It could also be reviewed through video cameras
in the store. After observing each saucing instance, the evaluator records whether
the correct saucing procedure was, or was not, applied in that instance.
Finally,
using the information gathered with the measuring tool, the percent of saucing
instances that are done according to the Description of Desired Performance over
a given time period (such as, for example, a day) are calculated. You refer to
this as the positive performance percent for a given day.
4.
You create a PERFORMANCE SCORECARD. A purpose of the Progress-creation Game
is to provide a way for team members to score points. So you create a point-creation
schema by which positive performance percents are translated into points.
Following that you create a form, which you call a scorecard, upon which
the points are recorded. You decide on the following point-creation schema: A
positive performance percent in the range of 95-100% = 10 points, in the range
of 90-94% = 9 points, in the range of 85-89% = 8 points, and so forth. The scorecard
is set up to record the saucing points achieved for each of the days in the game
period, which in this case is 28 days (or four weeks).
5.
You create a PROGRESS PICTURING TOOL. To do this you make an appropriately
sized, attractive, easy-to-read graph, or chart, upon which the 28 days of saucing
scores are recorded in a line graph format. This is posted in a conspicuous spot
in each store.
6.
You describe a GAME PERFORMANCE GOAL. In this case the goal could take one
of a couple forms. It could, for example, be a total number of points to be achieved
by the end of the 28-day game period. Or it could be a total number of days that
the score was over a certain number. Or it could be both a dual-pronged
goal. You decide to make it dual-pronged.
7.
You create a PERFORMANCE-CONDITIONS PLAN. You realize that the purpose of
a performance-conditions plan is to enable and motivate team members to achieve
the game performance goal. You further realize that the first step to creating
the plan is to conduct a performance conditions audit to determine which
of the four conditions for desired performance Awareness, Ability, Equipment,
and Motivation is missing as regards the new saucing procedure. Without
going into an extensive review, you safely conclude that at this time ALL FOUR
of the conditions are missing! So you create a performance-conditions plan that
describes the actions needed for creating each of these four conditions. (To get
further into what's involved in creating the four conditions, refer to the Performance-building
chapter.)
To
create the plan, you identify the specific actions required to create each of
the conditions. In a nutshell, you discern that what's needed is this.
TO CREATE AWARENESS of what action and outcomes constitute desired saucing performance (as described in the Description of Desired Performance), you arrange for store managers and area supervisors to conduct store meetings in which they describe the desired saucing performance in terms of the whole picture (the whole picture being the overall objective of the procedure and the specific action and outcomes required for achieving the objective). To help them out, your department creates explanatory literature and an instructional CD on the new saucing procedure and upcoming Progress-creation Game. The performance-conditions plan spells out when these particular activities should occur and who is responsible for doing each one. As it turns out, it is convenient to conduct the training at this time, as well (described in the next paragraph). For an in-depth look at the Describing function, see the Awareness-creating chapter.
TO CREATE ABILITY within store team members to perform the desired saucing procedure, you arrange for store managers and area supervisors to conduct the 4-step OJT (on-the-job training) method on the new saucing procedure. Given the simplicity of the new procedure, training doesn't take more than 60 seconds. However, to insure full training, you request that the entire four steps of the OJT method be performed in each training session. The performance-conditions plan spells out when the training should occur and who is responsible for doing it. For an in-depth look at the Training function, see the Ability-building chapter.
TO EQUIP WITH RESOURCES to perform the desired saucing performance, you work with the store maintenance department to make sure that every store has the new sauce portioner installed and has a full complement of proper spoodles, plus has anything else that might be required to perform the new saucing procedure. The performance-conditions plan spells out what resources are needed, what activities are required to install them, when it will be done, and who is responsible for doing it. For an in-depth look at the Equipping function, see the Resource-equipping chapter.
TO MOTIVATE TEAM MEMBERS to perform the desired saucing performance, you make doing the new saucing procedure more rewarding for team members than not doing it. (For ideas on how this can be done, refer to the Motivation-building chapter.) To cut to the chase, you decide to focus on two basic methods for motivating team members to achieve the sauce portioning goal. The first method is to set up an exciting team incentive for achieving the game goal. The second method is to provide sincere verbal reinforcement for all instances of performance progress during the 28-day game period (as prescribed in the upcoming step 10 of the game). The performance-conditions plan spells out who is responsible for dispensing that reinforcement and provides a means for recording it when it happens. For an in-depth look at the Motivating function, see the Motivation-building chapter.
8.
You arrange for the area supervisors to conduct a KICKOFF MEETING in each of their
stores. To do this, you meet with the supervisors in your own kickoff meeting
and demonstrate how, in turn, they should conduct their kickoff meeting in each
store. The meeting agenda calls for the area supervisor to present the Sauce Portioning
Game Plan by describing the game period, game play, performance measuring tool,
performance scorecard, progress graph, and game performance goal. Following that
the area supervisor installs the four conditions for desired performance with
team members of the store. This is done by (a) describing the new saucing procedure
in terms of the whole picture, to create awareness within team members of what
constitutes desired saucing performance, (b) conducting the 4-step on-the-job
training method to impart to team members the knowledge and skill needed to do
the desired performance, (c) equipping team members with any needed resources
(that aren't already in the store), and (d) motivating team members to accomplish
desired performance by creating certain conditions that make doing desired performance
more rewarding than doing undesired performance, as the team members view it.
One obvious way of making this happen is to describe an exciting team reward (a.k.a.
incentive) that the team will receive when the game goal is achieved. (A discussion
of other possible motivating methods can be found in the Motivation-building
chapter.)
9.
You provide frequent PERFORMANCE FEEDBACK. As the game gets under way, you
and your department make sure that team members (i.e., area supervisors, store
managers, store pizza-makers) receive ample performance feedback. Part of your
feedback involves urging the area supervisors and store managers to also provide
feedback to their pizza-makers. You explain to them that feedback need not
come exclusively from store managers. Team members can provide feedback to other
team members, as well. So the job of the manager is not just to provide feedback
but, rather, as much as possible to arrange for team members to provide feedback
to other team members. You also keep in mind that executing the process of measuring
performance (with the performance measuring tool) and recording that performance
on the progress graph is, in itself, a form of feedback and, in many cases, will
be all the feedback that's needed for many pizza-makers to achieve perfect sauce-portioning
performance.
10.
You give every instance of key performance a PERFORMANCE-BUILDING RESPONSE. And
you urge the area supervisors and store managers to do the same. We assume that
the performance conditions plan was properly conceived and the kickoff meetings
properly conducted. That being done, most instances of team member performance
are of type 1, or desired performance. Accordingly, the appropriate and most called-for
response to pizza-maker and manager performance will be reinforcement (typically,
sincere recognition, appreciation, and praise). During the first few days of the
game, your department and the area supervisors provide reinforcement for virtually
all instances of performance progress, even including right actions.
Once everyone is in the groove on delivering excellent saucing performance,
the reinforcement is thinned out a bit to where it's delivered sporadically. As
with most progress-improvement initiatives, there is the occasional instance where
someone is regularly engaging in undesired saucing procedure even when
they know what to do and how to do it. This a case of type 6 performance (i.e.,
undesired performance of a major nature caused by lack of motivation). The progress-building
response to this particular performance is for the appropriate person that
is, area supervisor or store manager to provide a reprimand followed by
requiring the delinquent performer to immediately and thereafter perform the proper
procedure for saucing every pizza. This, in combination with reinforcement of
performance progress and the incentive for achieving the game performance goal,
will likely be sufficient to create motivation in most all team members to accomplish
desired saucing performance.
11.
You review past performance and EXPAND THE KNOWLEDGE BASE. When the game is
over, you hold a meeting with (key) team members and review how the game went
and determine if there's anything to learn that would enhance the success of future
Progress-creation Games. (If it turns out that the game performance goal wasn't
achieved, that means that either (a) the game plan had a gap in it
or (b) the plan wasn't fully executed. Review the situation to determine which
factor is the cause of the situation. After figuring out what went wrong, you
would be well advised to set up another game and go after it again. It's typically
not a good idea to allow failure to stick, which is what happens unless you set
up another game and win it.)
12.
You and the team rejoice over the TEAM'S ACHIEVEMENTS. Since you set up the
game properly, it turns out that the team won the game i.e., achieved the
game performance goal. In this case, some sort of team celebration is in order.
Keep in mind that a celebration need not necessarily be long, elaborate, or expensive
to be fun and meaningful. To achieve the celebration, you hold a group celebration
meeting with the areas supervisors, and the area supervisors, in turn, hold a
celebration meeting with each of their stores.
13.
You follow through on GOAL-RELATED PROMISES. In other words, you pay off on
the incentive promised to the team upon achieving the goal. As it turns out, you
combine this with the team celebration of step 12.
By
the end of the 4-week game, all team members have acquired the habit of using
the new saucing procedure. Sustaining it thereafter simply involves training new
recruits in the procedure and, when the sporadic instance to the old inconsistent
saucing method crops up, your department corrects the situation immediately by
bringing it to the attention of the area supervisor and/or store manager.
ISSUE
2: Increasing the Percentage of World-class Managers in the Stores
Upon
successful completion of the Progress-creation Game the company president is duly
impressed with how effectively you and your department fixed the inconsistent
sauce portioning problem. So he decides to give you the ultimate challenge
with a new mandate: You and your Progress-creation Team did such an excellent
job at improving our sauce portioning and product quality, now I'd like to see
if you can improve the quality of our store management team. The goal is to have
at least 90 percent of our stores to be staffed by a 'World-class Manager.'
As
you leave his office you have a smile on your face, because you know exactly how
to accomplish this goal.
You
realize that the Progress-creation Game will work here, as well. You know that
the process used for resolving Issue 1 also can be used for resolving Issue 2,
except that instead of getting pizza-makers to deliver a particular saucing performance
you're getting managers to deliver a particular managerial performance.
To
start off, we define managerial performance as a set of activities and
outcomes that a store manager is responsible for delivering. When a manager delivers
a particular quantity of those activities and outcomes, we deem that person to
be a world-class manager. The main difference between Issue 1 and
Issue 2 is that with Issue 1 we're dealing with just one specific type of activity,
or one performance area, whereas with Issue 2 we're dealing with a set
of activities, or a composite of performance areas. Issue 2 is slightly more complex,
but the progress-creation procedure is the same.
So
you call a meeting of the Progress-creation Department and describe the challenge.
With the successful sauce portioning project under their belt, they're excited
about tackling this new challenge. As with the saucing game, you decide to keep
in close touch with proceedings. However, you also decide to give lead responsibility
for implementing the game to your newly-appointed and highly-competent Director
of Progress-creation Games. In so doing, you decide to impart the essence of your
Progress-creation Game wisdom so that the new director will have maximum
chance to succeed at the upcoming important game. Here, in a nutshell, is the
essence of the wisdom a collection of general guidelines that you impart
to the director.
1.
Define a GAME PERIOD. For starters, make it equate with a quarter, or three
4-week accounting periods. Unlike the Sauce Portioning Game, with the World-class
Manager Game you would be well advised to set up a sequence of game periods (strung
end to end).
2.
Define the GAME PLAY. The game play should be a set of essential activities
and outcomes that, when combined, constitute a composite of store-manager performance
areas.
3.
Devise a set of PERFORMANCE MEASURING TOOLS. Because the game play derives
from a set of various performance areas that are used for defining a world-class
manager, you must apply a set of measuring tools that measure those performance
areas with each of the performance areas being measured by a particular
tool. Many of the tools already exist. For example, to measure performance of
various outcomes such as sales, profit, and other accounting-derived indicators
the reports that contain that information are the accounting measuring
tools already in use.
4.
Create a PERFORMANCE SCORECARD. Design the scorecard into a format that enables
points to be scored for a particular type of performance in each of the individual
performance areas, and then enables a total score to be derived therefrom. Most
likely, the length of a playing period, or sub-increment, of the game period would
be a week. So a quarterly game period would comprise either 12 or 13 playing periods.
5. Create
a PROGRESS PICTURING TOOL. In this particular game there are at least two
formats in which progress can be tracked. The first format involves tracking the
progress of individual managers. The second format involves tracking the progress
of the company-wide managerial team as a whole. A progress graph can be created
for each. The graph of individual manager performance should be kept private (in
a file or notebook). The graph of the overall team score should be PROMINENTLY
posted in each store. In creating the team graph, you must decide how you're going
to depict Winning Performance. Two options come to mind: (1) Depicting Winning
Performance in terms of an average individual performance score, which
would be the individual performance scores of all managers averaged out, and (2)
depicting Winning Performance in terms of percent of individual performance
scores above a certain level, that level being the line at which
a world-class manager is defined.
6.
Describe a GAME PERFORMANCE GOAL. In terms of the overall team, the game performance
goal should be a particular number corresponding with the particular Winning Performance
option being used on the graph. If option 1 is used, the goal would be a particular
number pertaining to the average individual performance score over the life of
the game period. If option 2 is used, the goal would be a particular number pertaining
to the percent of individual performance scores above a certain level, by game
end.
7.
Create a PERFORMANCE CONDITIONS PLAN. This requires a performance conditions
audit followed by creation of the plan. The plan could be created on a couple
levels: On a company-wide level and an individual manager level. The Progress-creation
Department should be responsible for the company-wide plan and the area supervisors
should be responsible for the individual plans of their managers. Creating and
implementing such a plan requires knowledge of performance-building technology.
The Performance-building
chapter describes what's involved.
8.
Conduct a KICKOFF MEETING. The best way to do this would be in the form of
a company-wide manager meeting. You want to tackle this as a team. In addition,
it could be worthwhile for area supervisors to follow up with a small kickoff
meeting of their own with their managers.
9.
Provide frequent PERFORMANCE FEEDBACK. This is the job of the area supervisor
with the help of the regional directors and accounting department.
10.
Give every instance of key performance a PERFORMANCE-BUILDING RESPONSE. This
is the job of the area supervisor with the help of the regional director. You,
however, may need to provide some refresher training on what the six progress-building
responses are and when to apply each.
11.
Review past performance and EXPAND THE KNOWLEDGE BASE. This should be done
at the end of the game, or at least once a quarter if the game lasts longer. It
might well be conducted at a company-wide manager meeting.
12.
Rejoice over TEAM ACHIEVEMENTS. This could be done at a quarterly company-wide
manager rally, as well. It could also be done on a regional and area level.
13.
Follow through on GOAL-RELATED PROMISES. Incentives should relate to both
individual and team performance. Individual incentives would be for individuals
and pertain to achievement of a particular individual performance score. Team
incentives would be for the team as a whole and pertain to achievement of the
game performance goal described in step 6.
In
essence, the approach to increasing the number of world-class managers is
to make the achievement of that objective a goal of the management team.
As such, the game performance goal should embody a score that reflects the overall
performance of the team-at-large. Therefore, those managers whose performance
is sub-world-class have the effect of keeping the entire team from achieving its
game performance goal, which will serve to put substantial peer-pressure impetus
on the lagging managers to bring their performance up to a level that contributes
to the team's success as opposed to detracting from it.
TO SUM UP: The 13-part Progress-creation Game can be effectively applied to achieve performance progress in virtually any functional area or any type of business. The object of the game is to make the achievement of performance progress more fun i.e., more rewarding than the achievement of non-performance-progress. When this happens, progress occurs.
In the prior examples reference was made to a Progress-creation Department. We now describe how to set up such a department
In
an organization, the place where a particular function occurs is a
DEPARTMENT. So if a company is serious about installing a particular function
on an ongoing, company-wide basis, it must establish a department for the performance
of that function. Expecting that a function can occur without a department is
like expecting that one can conduct a football game or a tennis match or a sailing
competition without a field or a court or a body of water.
So
how does this relate to the topic at hand? The function that we're dealing with
here we call progress-creation. We define progress-creation as the act
of generating desired amounts of ongoing progress. Accordingly, if we want to
see this function implemented on a company-wide basis, we must have a Progress-creation
Department that is, a department whose job it is to develop and maintain
programs that produce the conditions that result in team members throughout the
enterprise achieving desired progress and enjoying it.
At
the time of writing this, we don't know of any company that has such a department.
So how do companies typically go about trying to increase individual and company
progress? They do it through introducing committees, seminars, task forces, lectures,
policies, new job titles, ultimatums, management fads, ranting, techno-fixes,
and on and on. In other words, they do it by temporary, informal, ad hoc means.
Given that situation, how can any executive seriously expect that progress-creation
will occur on a sustained basis throughout his or her company? It simply can't
happen. And without ongoing, company-wide progress-creation, how can any executive
seriously believe that company goals and success points will be fully and consistently
achieved?
In
short, expecting company-wide progress to occur without having a dedicated progress-creation
department is like expecting accounting to occur without an accounting department,
or operations to occur without an operations department, or information processing
to occur without an IT department, or marketing to occur without a marketing department,
or store construction to occur without a store development department. For any
function to occur within an organization on an effective, ongoing basis, there
must be a place for that function to reside, or to emanate from and in
a large organization, that place is a department.
Personnel
Of
course every team must have a leader. Accordingly, the Progress-creation Department
must have a Vice President of Progress-creation.
Why
a VP rather than a Director or Manager? For a department to be respected and taken
seriously within a large enterprise, the leader of the department must be of a
top-level position. People in an enterprise tend to equate the importance of a
department with the importance, or level, of the leader. Vice president is a top-level
position, Director and Manager are sub-top-level positions (in a large company).
Since progress-creation or the process of generating desired amounts of
ongoing progress is a vital aspect to enterprise success in a competitive
market, it's important that the Progress-creation Department be taken seriously
and accorded high status which means that it must be headed up by a high-level
position.
PROFILE
OF THE LEADER
The leader of the Progress-creation Department probably
should be one-quarter behavioral scientist, one-quarter systems-innovator, one-quarter
evangelist-persuader, and one-quarter administrator. Finding all this in one person
could be difficult. As such, the leader may likely need a lieutenant or two who
has strengths to fill in any shortfalls in the above 4-part character profile
of the leader.
Purpose
So
what should be the purpose or mission of the Progress-creation Department? In
a sentence, the purpose of this department is:
|
To develop and maintain the programs that produce the conditions that result in team members throughout the enterprise achieving desired progress and enjoying it. |
The
prior text of this article explains the dynamics underlying the realization of
this purpose.
Perspective
(or Philosophy)
Why is the perspective of
the Progress-creation staff important? It's because the perspectives (or assumptions)
that we carry determine the conclusions that we make which, in turn, determine
the actions that we take. So, counterproductive perspectives result in counterproductive
conclusions which result in counterproductive actions. Conversely, productive
perspectives result in productive conclusions which result in productive actions.
As regards
progress-creation and performance-building, two perspectives reign above all others
in terms of generating productive action. They are:
PERSPECTIVE
1: Every instance of lack of performance progress within a company, regardless
of type or level, is fundamentally a human performance problem that
is, it's either caused by or sustained by inadequate team member performance.
PREMISE
2: Every instance of repeated or ongoing inadequate team member performance
at any given level derives from inadequate team member performance at a higher
level.
Virtually
all company leaders can swallow the first perspective, but they tend to disgorge
the second one as if it were a pill of poison. However, unless both perspectives
are embraced and acted upon throughout an enterprise, optimal progress cannot
be achieved because the leadership of the enterprise will never reach the conclusions
required for generating the actions that are vital to optimal progress-creation
which is the reason why many companies fail to achieve desired amounts
of progress and maximal success.
To
eliminate any chance of confusion, we now provide an exact definition for performance.
As used herein, PERFORMANCE is human action and the outcomes that directly
derive from it. So, performance is a measurable, manageable thing.
ACTION
can be a single activity or a set of related activities, sometimes referred to
as behavior. Mental and verbal processes, such as decision-making and conversation,
are considered to be forms of activity. Doing nothing is also an activity.
An OUTCOME is an object, condition, or situation resulting from human action.
|
Action + Outcomes = PERFORMANCE |
So
a particular team member's performance is the Action of that particular team member
and the Outcomes that directly derive from that Action.
TO RECAP, every performance problem or instance of inadequate performance progress within a company, regardless of the type or level, is either caused by or sustained by inadequate team member performance (perspective 1). And every instance of ongoing inadequate team member performance at any given level derives from inadequate team member performance at a higher level (perspective 2).
Many managers and executives will reject the second perspective (at least initially) on the grounds that it's incorrect or untrue. Although perspective 2 can be supported with strong logic, we won't do it here because it's beside the point. The issue is not about correctness but, rather, is about productiveness. So the relevant question is: Of all possible operating perspectives, which perspectives are most apt to produce the type of actions that will yield the most effective results?
If the goal of
enterprise leadership is to optimize problem-resolution and performance progress,
the above two perspectives reign supreme over all others because they are the
perspectives that are most apt to generate the type of team member performance
(particularly mid- and upper-level leadership performance) that will result in
the greatest amount of company-wide performance progress.
Why
are these two perspectives vital to achieving optimal productivity and success?
It's for the following reasons. Regarding perspective 1: If we assume that
this perspective is not correct, we automatically usher in the assumption that
the causative or sustaining factors of any given problem could be outside human
control. Once we accept the perspective that the causative or sustaining factors
for a given condition are outside human control, humans cease to direct their
energies toward changing that condition. And once we cease to direct our energies
toward changing a particular condition, the chances of it ever being changed are
greatly diminished, if not nil.
Regarding
perspective 2: If we assume that this particular perspective is not correct,
we usher in the assumption that there could be little or no connection between
the performance of a leader and the performance of his/her subordinates. Once
we accept the perspective that there's little or no connection between the leader's
performance and a subordinate's performance, the leader ceases to direct his/her
energies toward influencing a subordinate's performance for the better. And once
a leader ceases to direct his/her energies toward changing a subordinate's performance,
the chances of a subordinate's performance ever improving are greatly diminished,
if not nil.
(Interestingly,
the assumption that there's little or no connection between a leader's performance
and a subordinate's performance also implies that the leader cannot be held responsible
for the performance of his/her subordinates, which is probably why some leaders
are so quick to assert that perspective 2 is untrue. Of course, if we do assume
that perspective 2 is untrue, it further means that the position of the leader
is irrelevant and, therefore, expendable because there's no point in having
the position of leader if the performance of the person in the leader
position has little or no effect on the performance of those who report
to the leader position!)
To
develop and maintain the programs that produce the conditions that
result in team members throughout the enterprise achieving desired progress and
enjoying it.
As
this point we now describe a program that can be very handy in achieving that
purpose. This program is an extension of the basic performance-building process
described in the Performance-building
chapter. This program is the Performance
Problem Resolution Process.
As
used herein, we define a program as an ordered set of procedures applied
by a particular person or group. In this case the group is the Progress-creation
Department.
This
program is for solving serious sporadic, isolated performance problems as they
arise. As such, it's applied on an ad hoc or sporadic basis. It could be viewed
as a micro performance-building program.
The
purpose of the Performance Problem Resolution Program is to eliminate isolated
instances of repeated inadequate performance. The program involves the following
steps by the Progress-creation Department:
1.
Confer on a regular basis with department heads relative to the team member
performance situation in their department or store.
2. When a situation of repeated inadequate team member performance arises, work with the department head to resolve the problem through implementing the Performance-building Process, which would involve the following steps:
(a) Identify the exact actions (that the team member is engaging in) that constitute the problem performance.
(b) Define in unambiguous terms the particular performance that the department head would like the team member to deliver in place of the problem performance.
(c) Conduct a performance conditions audit to determine which of the four conditions for desired performance must be installed in order for desired performance to occur. (For details on the conditions, see the Performance-building chapter.)
(d) Create a performance-conditions plan for producing the necessary condition(s).
(e) Execute the performance-conditions plan.
3.
Upon completion of steps (a) through (e), review with the department head the
results of the performance-building effort.
4.
Assuming that desired results have occurred, file a report of what was done (for
future reference), and exchange congratulations on a job well done
with the department head.
5.
If desired results failed to occur, review what was done (steps (a) through (d)
above) and identify the missing component required to effect desired performance.
Install that component into the performance-conditions plan and re-execute the
plan.
NOTE:
In addition to creating and executing a performance-conditions plan for Desired
Performance, it can sometimes be helpful to concurrently implement a motivation-reduction
plan relative to the problem performance. This involves shrinking the Upside
associated with the undesired performance, which typically involves a (re)structuring
of the work experience so that the team member no longer receives positive reinforcement
from doing the problem performance. In behavioral psychology this is known as
differential reinforcement of alternate behaviors (DRA). The book Performance
Management by Aubrey Daniels describes a procedure for applying it.
AN
APPROACH TO PROBLEM PERFORMANCE
The subject of problem performance
by team members is one fraught with conflicting attitudes and opinions.
The roots of the conflict derive from varying perceptions of reality,
particularly people reality. As a result, resolution of the conflict
by logic is virtually impossible. To avoid a quagmire of endless (and often heated)
discussion, avoid getting involved in discussing what's correct or
true regarding modern human nature and human performance. Instead,
focus the discussion on what's optimally productive. In other words,
base discussion and decisions on the answer to the question What premises,
attitudes, and programs are most apt to produce the greatest amount of desired
performance?
With
this in mind, we adopt the premise that every performance problem is solvable
with the right performance-building program. Basing our actions on this premise
causes us to expend our best efforts at resolving performance problems, which,
in turn, creates the optimal likelihood that any given problem will be solved.
This, of course, serves the best interests of both the team members and the overall
enterprise.
HOWEVER, we allow for the admission that, from time to time, a rare performance problem arises that's outside the bounds of economic feasibility. By that we mean, the resolution of such a problem requires more time, money, and energy than the resolution is worth. Accordingly, the appropriate course of action is to terminate the employment (or, perhaps, switch the job function) of the person delivering the inadequate performance. In short, we should not pursue a particular performance-building effort when the cost of undertaking the effort will exceed the benefit to be derived therefrom. In such instances the enterprise and its team members are better served by directing its limited resources into performance-building opportunities of greater payback potential which may involve replacing the chronically under-performing team member with someone who doesn't require as much investment of money and time to train and motivate to an acceptable level of performance.
§ § §
This work is authored by John Correll.
Response may be directed to john@correllconcepts.com.
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