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Power Packaging

The Untapped Pizza Profit-builder

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Green Pizza Box Program
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Creating a Sales-building A-bomb
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Square vs. Non-square
Downside of the Traditional Box
Structural Options — Pros & Cons
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About Correll Concepts

Stuck Cheese from Slice Separation

This photo depicts the garbagy mess seen by pizza consumers who have just finished eating a slice-separated pizza. Slice separation results from sliding a cut pizza from the cutting board into a connected-corner style box (e.g., the traditional pizza box). This occurs when out-of-box pizza-cutting is used with a connected-corner pizza box.

Stuck Cheese

This mess can be eliminated by using in-box pizza-cutting. Perhaps the optimal carton-and-cutting-tool combination is a NON-connected corner style box and rocker knife. This enables the pizza to be cut in the center of the bottom panel of the box — so the cut pizza does not have to be jostled back-and-forth after cutting to move it to the center of the bottom panel, as is required when using a connected-corner box and pizza wheel type cutter.

For info on box types and structures, see Structural Options: Pros & Cons.


John Correll - 2005"A bad day of fishing is better than a good day at most jobs. But it isn't better than an average day at creative self-employment."

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Copyright © 2002–2011, Correll Consulting, LLC. All rights reserved. Legal Notice.

NOTE: Correll Concepts operated as a packaging design firm from 1992 to 2010. It is no longer in the pizza box design business. The material pertaining to pizza box design (here and elsewhere on this website) has been left here for those interested in innovative pizza boxes.