Impact of Structure - Pizza Packaging


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Even a MINOR structural difference can have a MAJOR visual impact.

These two boxes are identical in every way except for one small difference. In Box 1, the front diagonal edges are straight. In Box 2, they're slightly curved.

Box 1                        Box 2
Carton 1     . Carton 2
Frowns                     Smiles

The straight diagonal edges of Box 1 make it frown. The slightly curved diagonal edges of Box 2 make it smile. It actually appears that they're altogether different boxes.

Given the major impact that a very minor structural difference can create, it's easy to understand how structural modification can dramatically enhance such marketing activities as image-building, brand-building, and differentiation-building.

Correll Concepts LP excels in structural innovation and also in graphics-structure integration (see GSI: Pizza Chain Brand-builder). If you're interested in exploring how a minor structural enhancement could turn your company's pizza box into a sales-building A-bomb, even if that box happens to be the traditional square pizza box, contact John Correll — 734-455-5830 or john@correllconcepts.com.

Do you use 500,000 or more boxes per year? If so, your business could gain added competitive advantage from a high-impact custom packaging concept. We're talking about more-distinctive, stronger, faster, easier, space-saving, brand-building, quality-enhancing, accident-resisting, heat-retaining, or money-saving packaging! Contact Correll Concepts LP — The Power-promotion Packaging Design Specialists™. Email john@correllconcepts.com. NOTE: Correll Concepts is a packaging design firm, not a box manufacturer.