| Quality-enhancing
Technologies We
have several technologies for literally enhancing the actual and perceived quality
of your pizza. Perhaps the most exciting and highest-potential of these is PCE.
For more on this, see the PCE section. Quality-enhancing
technologies can be applied both to pizza boxes and to side-item boxes, but have
greatest potential with pizza. Combined
with creative marketing, quality-enhancing technology provides a way to increase
perceived product-quality perception, often at zero increased cost.
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