| Lookin'-large
Technology With
our patented lookin'-large technology you can either (a) put your current-size
pizza into a larger-looking box, thereby giving the impression of enhanced value
to the customer for no additional cost or (b) put an imperceptibly smaller pizza
(that saves 10 to 15 percent in food cost) into a box that looks to be the same
size as your current box, thereby reducing your food cost structure. Lookin'-large
technology involves similar box structure to that which is used in nesting
technology. Lookin'-large can be effectively applied both to pizza boxes and
to side-item (ex., breadstick) boxes. There
are other box structures on the market that can be used for creating a similar
effect to that of Correll Concepts' lookin'-large technology. However, the Correll
Concepts technology appears to be (a) the most crush-resistant and (b) the most
cost-saving of all the options.
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