Power Packaging

The Untapped Pizza Profit-builder™

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	• Power Packaging Home Page • Green Pizza Box Program™ • Pizza Packaging - History & Review • GSI Photo Collage • Creating a Sales-building A-bomb • Structure Matters • GSI: Pizza Chain Brand-builder • Superior Side-item Packaging • PCE: Hot Feature of the Future • How It's MORE Than Just a Box! • Groundbreaking Little Ad • Square vs. Non-square • Downside of the Traditional Box • Structural Options — Pros & Cons • The Operations Issues • Cost Reduction • Dream Box — an article • Box Patents • About Correll Concepts

Lookin'-large™ Technology

With our patented lookin'-large technology you can either (a) put your current-size pizza into a larger-looking box, thereby giving the impression of enhanced value to the customer for no additional cost or (b) put an imperceptibly smaller pizza (that saves 10 to 15 percent in food cost) into a box that looks to be the same size as your current box, thereby reducing your food cost structure.

Lookin'-large technology involves similar box structure to that which is used in nesting technology. Lookin'-large can be effectively applied both to pizza boxes and to side-item (ex., breadstick) boxes.

There are other box structures on the market that can be used for creating a similar effect to that of Correll Concepts' lookin'-large technology. However, the Correll Concepts technology appears to be (a) the most crush-resistant and (b) the most cost-saving of all the options.

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John Correll - 2005 "A bad day of fishing is better than a good day at most jobs. But it isn't better than an average day at creative self-employment."

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NOTE: Correll Concepts operated as a packaging design firm from 1992 to 2010. It is no longer in the pizza box design business. The material pertaining to pizza box design (here and elsewhere on this website) has been left here for those interested in innovative pizza boxes.