Power Packaging

The Untapped Pizza Profit-builder™

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	Power Pkg Menu
	• Power Packaging Home Page • Green Pizza Box Program™ • Pizza Packaging - History & Review • GSI Photo Collage • Creating a Sales-building A-bomb • Structure Matters • GSI: Pizza Chain Brand-builder • Superior Side-item Packaging • PCE: Hot Feature of the Future • How It's MORE Than Just a Box! • Groundbreaking Little Ad • Square vs. Non-square • Downside of the Traditional Box • Structural Options — Pros & Cons • The Operations Issues • Cost Reduction • Dream Box — an article • Box Patents • About Correll Concepts

Differentiation-producing Technology

By combining brand-building and quality-enhancing technologies with creative marketing strategy, the result can be a powerful differentiation-producing carton.

In his insightful book Differentiate or Die, marketing guru Jack Trout states: “Every aspect of your communications should reflect your difference…. The bottom line: You can't overcommunicate your difference.” In the pizzeria industry, the pizza box is arguably the most potentially powerful communications vehicle in the entire marketing arsenal. For more on this, visit the Creating a Sales-building A-bomb section.

Of course some companies don't want to differentiate. If that's you, then skip this technology. But if you see value in differentiating your business — that is, in having your customers perceive of you as being different and better — then you might want to investigate what Correll Concepts offers here.

For an eye-opening article on differentiation applied to the pizzeria enteprise, see Re-discovering Differentiation.

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John Correll - 2005 "A bad day of fishing is better than a good day at most jobs. But it isn't better than an average day at creative self-employment."

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NOTE: Correll Concepts operated as a packaging design firm from 1992 to 2010. It is no longer in the pizza box design business. The material pertaining to pizza box design (here and elsewhere on this website) has been left here for those interested in innovative pizza boxes.