Power Packaging

The Untapped Pizza Profit-builder™

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	Power Pkg Menu
	• Power Packaging Home Page • Green Pizza Box Program™ • Pizza Packaging - History & Review • GSI Photo Collage • Creating a Sales-building A-bomb • Structure Matters • GSI: Pizza Chain Brand-builder • Superior Side-item Packaging • PCE: Hot Feature of the Future • How It's MORE Than Just a Box! • Groundbreaking Little Ad • Square vs. Non-square • Downside of the Traditional Box • Structural Options — Pros & Cons • The Operations Issues • Cost Reduction • Dream Box — an article • Box Patents • About Correll Concepts

Brand-building Technology

With our patented brand-building technology it may be possible to create a carton that's literally an “architectural embodiment” of your company logo or of your differentiating feature. This turns your box into one of the most powerful brand-builders in your marketing arsenal. For more on this, see the GSI section and Creating a Sales-building A-bomb section.

Branding technology can be effectively applied to pizza boxes and to side-item boxes. However, it cannot be used by every pizza company as not every company logo is amenable to it.

This technology can also be used for creating unique attention-grabbing cartons for seasonal or special promotions.

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John Correll - 2005 "A bad day of fishing is better than a good day at most jobs. But it isn't better than an average day at creative self-employment."

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NOTE: Correll Concepts operated as a packaging design firm from 1992 to 2010. It is no longer in the pizza box design business. The material pertaining to pizza box design (here and elsewhere on this website) has been left here for those interested in innovative pizza boxes.