Power Packaging

GSI Example - Alternate Cover for material-saving carton

The graphic used in this GSI cover consists of a rectangular foreground element (the traditional Pizza Hut sign) superimposed over a spherical background element (a combination of a metaphorical Earth and a Round Table with a checkered tablecloth). The rectangular foreground element, which is enhanced through Graphics-Structure Integration, projects strength and forthrightness. The spherical background element projects integrity and completeness. The Earth similarity connotes universality and global acceptance. The Roundtable similarity connotes togetherness and communal dining experience. The checkered pattern connotes tradition and old-world values. And the Italian green connotes freshness, naturalness, and life force. The entire graphic is unified and reinforced through the cover's contour which surrounds and incorporates both elements and ties them together into a unique and powerful package presentation. In short, you can see how it's possible, through GSI, to create a unique but tradition-loaded image even on an unconventional (cost-saving) octagon carton.

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