Power Packaging

The Untapped Pizza Profit-builder™

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GSI Example 16

Unlike the prior examples which are mock-ups, this one is an actual in-use pizza box. The company is a high-quality Canadian franchise firm. Using GSI, the rear wall steam vent has been adapted to configure with the company's signature top hat, thereby making the top hat project above and beyond the rear edge of the carton. This corresponds to a similar configuration that appears in the company's storefront sign, thereby conceptually tying together the pizza box and sign. The rear corners of the box have been turned inward with a gentle curve to draw the viewer's line of vision to the distinctive top hat. Even though this is a subtle use of GSI, it's still effective in helping the company achieve its brand-building objectives.

Pizza Carton

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John Correll - 2005 "A bad day of fishing is better than a good day at most jobs. But it isn't better than an average day at creative self-employment."

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NOTE: Correll Concepts operated as a packaging design firm from 1992 to 2010. It is no longer in the pizza box design business. The material pertaining to pizza box design (here and elsewhere on this website) has been left here for those interested in innovative pizza boxes.